By Arthur W. Einstein
This ebook lines Packard’s ads historical past from 1900 via 1958, in accordance with unique examine that incorporates numerous first-hand interviews with the folks who made it take place. packed with reproductions of Packard advertisements (some in color), the publication seems to be past the outside to envision how the ads replicate and interpret the company’s administration and enterprise convictions, how they have been inspired by means of enterprise stipulations and aggressive strain, and the way they replaced with the times.
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“Ask the Man Who Owns One”: An Illustrated History of Packard Advertising by Arthur W. Einstein