Get “Ask the Man Who Owns One”: An Illustrated History of PDF

By Arthur W. Einstein

ISBN-10: 0786447737

ISBN-13: 9780786447732

ISBN-10: 1476667918

ISBN-13: 9781476667911

an important strength within the American car scene in the course of the Nineteen Fifties, Packard made a mark on American advertisements in addition. The vehicles themselves appeared outfitted for promotion—the purple hexagon within the hubcap, the yoke grille, and the half-arrow belt-line molding acted as an emblem of varieties, surroundings a brand new ordinary in visible continuity and branding. The company’s photograph grew to become so firmly confirmed, actually, that Packard finally ran ads which pictured the vehicles yet purposely passed over the identify, as a substitute asking readers to “guess what identify it bears.”
This ebook lines Packard’s ads historical past from 1900 via 1958, in accordance with unique examine that incorporates numerous first-hand interviews with the folks who made it take place. packed with reproductions of Packard advertisements (some in color), the publication seems to be past the outside to envision how the ads replicate and interpret the company’s administration and enterprise convictions, how they have been inspired by means of enterprise stipulations and aggressive strain, and the way they replaced with the times.

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“Ask the Man Who Owns One”: An Illustrated History of Packard Advertising by Arthur W. Einstein

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